HeronTrack
Year
2023
Industry
Saas
Company Size
1-10
Service(s)
Design & Development
Challenge
HeronTrack needed to elevate their digital presence to match their innovative equipment tracking solution. While their product offered clear value to construction professionals, their online visibility wasn't reaching its full potential. Two critical challenges emerged: improving their search engine rankings to reach more potential customers, and creating a website experience that would effectively communicate their solution to construction site managers searching for equipment management tools.
Solution
We developed and designed a website that strikes the balance between professional authority and practical utility. By focusing on real construction site scenarios, we created a user experience that demonstrates HeronTrack's value proposition. Through strategic content placement and industry-specific optimization, we ensured that construction professionals searching for equipment management solutions would find HeronTrack's platform. In retrospect we were able to improve the overall SEO. And customers now more clearly find their way to Herontrack
Read what Wim had to say
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